AI excellence + human talent

AI is the new creative tool

CGI and VFX were once the new thing too. Now they’re in every film you’ve watched this year, and you didn’t notice them once. AI is one more way for highly visual businesses like yours to show work that deserves to be seen. When it’s used right, you don’t see the tool at all. You see a brilliant video of the home you remodeled.

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From your photos, into homeowners’ feed

Same photos you already have sitting on your website or in a folder. This is what they look like once we’re done.

What you send

Static project photo of a remodeled living room

What you get

Finished video placeholder

How we ensure quality

01.

You approve the plan before anything gets made

You see the shot list and story sequence first. Nothing moves forward until you’ve signed off.

02.

A human reviews every clip

Every clip goes through human review before the final cut. We check each detail against your actual project — the finishes, the layout, the story.

03.

Your brand, your call

We stick to the video styles you want and post only to channels you’ve approved. We’ll always recommend what’s working, but the final call is yours.

04.

If it’s not right, we fix it

When a video does well — or doesn’t — we find out why and improve on it. Every project makes the next one sharper.

The numbers don’t lie.

This is why we make videos work for you.

80%

Up to 80% higher website conversion when a landing page includes a video walkthrough or testimonial.

1 in 3

1 in 3 homeowners spend 25% or more on home improvement after seeing high-value content on social media. (HIRI)

83% → 71%

Google’s share of review traffic has fallen as homeowners turn to YouTube, Instagram and TikTok to check out businesses.

~2 projects a year are started or brought forward by the average homeowner because of online video and social content. (HIRI)

Patrick Leo

Founder, Afterwork

About the founder

→ 2 years in marketing for US home remodelers

Before Afterwork, I spent two years at a marketing agency helping US home remodelers generate leads and win jobs. I saw how well video works for remodelers, and what stops most of them from using it: the cost, the film crews on site, and the time it takes.

So we built Afterwork to remove those barriers. We know which videos homeowners respond to, and how to get them in front of homeowners everywhere they find you, so you build authority and keep the phone ringing, without paying agency prices.

Have questions before you get started?

Send them our way and we’ll answer them. Want us to start making your videos right away? → Book a 30-min call.